# LEGO Store Flagship (5th Ave)

This isn't just a store; it's a 'Phygital' playground. The flagship features the 'Tree of Discovery,' a massive LEGO build filled with hidden details, and the 'LEGO Brick Lab,' an immersive space where physical creations are scanned into a virtual world.

## Key Facts
- **Type**: activity
- **Address**: 636 5th Ave, New York, NY 10020
- **Website**: https://www.lego.com/en-us/stores/store/5th-avenue
- **Hours**: 10 AM - 8 PM Daily
- **Entry**: Free entry; Brick Lab is a ticketed experience.
- **Price tier**: moderate

## Family Amenities
- brick-lab-ar-experience
- tree-of-discovery
- personalization-studio
- monumental-scale-builds
- accessible-elevators

## Insider Tips
Don't just look at the sets—spend time looking *into* the Tree of Discovery; it's packed with hidden 'Secret Entrance' vibes and tiny narratives. Book the Brick Lab in advance if you have a young builder.


## Sources
- [LEGO 5th Avenue Flagship](https://www.lego.com/en-us/stores/store/5th-avenue)

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Source: Outline Travel. Last verified: 2026-04-07.
Permanent URL: https://outline.travel/destinations/new-york/lego-flagship-nyc/