# Kiddy Land Harajuku

A six-floor toy and character goods store on Takeshita Street that has been a Tokyo institution since 1950. Each floor is dedicated to a different universe — Hello Kitty, Snoopy, Ghibli, Star Wars, Pokémon. Even non-shoppers find it overwhelming in the best way. The basement has limited-edition and collaborative items not sold elsewhere.

## Key Facts
- **Type**: sight
- **Address**: 6-1-9 Jingumae, Shibuya City, Tokyo 150-0001
- **Website**: https://www.kiddyland.co.jp/harajuku/
- **Hours**: Daily 11 AM–8 PM
- **Entry**: Free entry. Purchases vary.
- **Price tier**: free

## Family Amenities
- hello-kitty-floor
- snoopy-floor
- star-wars-section
- pokemon-merchandise
- multiple-floors

## Insider Tips
Worth visiting even without shopping intent — it's a cultural artifact as much as a store. Go on a weekday morning when Takeshita Street is walkable. The limited-edition items sell out fast; if you see something you want, buy it.


## Sources
- [Kiddy Land Harajuku — Official Site](https://www.kiddyland.co.jp/harajuku/)

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Source: Outline Travel. Last verified: 2026-04-07.
Permanent URL: https://outline.travel/destinations/tokyo/kiddy-land-harajuku/